Develop Your Talent through Our B2B Mastery Curricula, Taught by THE Experts who Shape B2B Marketing and Innovation

Access our Customized Curricula and the unparalleled expertise of our workshop leaders.

How We’re Different

We recognize each company is on a different part of the journey to Marketing Excellence. That’s why we specifically designed our curriculum to flexibly fit your company’s needs.

Choose from open courses available to non-members and Members, curated workshops, or our B2B Marketing Mastery Track ™, the equivalent of earning a B2B Marketing MBA.

2026 Open Course Schedule
Live, Online and In-Person, Engaging Workshops

These courses are open to Non-Members and Members. Members receive special pricing.

Workshop Course	Date	Format
LinkedIn B2B – Optimizing Your Personal Brand, Product Brand, and Lead Generation (Richard van der Blom) Remote	TBD based on interest	Three, 1.5 hour modules
Winning at New Products – AGILE, ADAPTIVE, ACCELERATED (Robert Cooper) Remote	TBD based on interest	Four half days online modules

Workshop Course

Come back February 1st to see our latest courses.

Enroll in Our B2B Marketing Mastery Track^TM

The ISBM B2B Marketing Mastery TRACK™ Series is designed to be taken in its entirety, however, each of the courses can also be taken individually. 4 Courses taught by 4 Instructors make up the entire TRACK™ Series. The B2B Marketing Fundamentals course taught by Dr. Stefan Wuyts is the spine of the series. Each of the other 3 courses taught by Dr. Liam Fahey, Gerry Katz, and Dr. Ralph Oliva are advanced courses going deeper into 3 fundamental topics in B2B Marketing.

The courses are delivered live, remotely or face-to-face and scheduled across a 4 month period. The LIVE Virtual workshops are delivered in consumable formats, < 5 hours spread across days, and pre-recorded summary modules are available for catch-up or replay.

Workshop content, tools, and templates are available in the special Track portal. Instructors provide offline, one-on-one coaching access. The workshops are designed for participants to “bring their work” into the workshop.

ISBM B2B MARKETING MASTERY TRACK

B2B Marketing-Specific Workshops

In-person or fully remote workshops. Available to Non-Members and Members. Members receive special pricing.

Workshop Course	Format
B2B Communications – Accelerate into the “New Normal”	Four 2.0 hour modules
B2B Marketing Fundamentals (Stefan Wuyts) (TRACK Part 1) Online	August 12 & 13, 2025 and September 16 & 17, 2025	Six, 4 Hour sessions
Creating Competitive Advantage with High Value B2B Solutions Online	Four 1.5 hour modules
Customer Experience Strategy	Three two week sprints with coaching
Leveraging Account Based Marketing to Accelerate Topline Revenue Growth	Four 1.5 hour modules
Pricing in a Crisis: Best Practices for Weathering the Storm	Four 1.5 hour modules
Winning at New Products – AGILE, ADAPTIVE, ACCELERATED (Robert Cooper) Remote	TBD based on interest	Four half days online modules

Building Marketing Excellence

At ISBM, we understand that most of our B2B Marketing professionals come from science or engineering first careers. ISBM offers the only, concentrated, B2B Marketing education program designed for the experienced science or engineering professional to succeed and grow business as a marketing professional.