Join Our Corporate Membership: Unlock a World-Class Network of B2B Experts & Industry Leaders

Empower your organization to accelerate innovation and growth with exclusive access to proven B2B frameworks, best practices, and a global community of thought leaders

WHY BECOME AN ISBM MEMBER

Transform your strategies, solve complex challenges, and drive success in today’s competitive landscape with the BEST of the BEST in B2B Marketing Leaders, Professionals, and Academic Researchers.

In today’s competitive market, standing out requires more than just hard work—it demands strategic thinking and insights, world-class capabilities in both people and process, data-driven execution.

Since 1983, we have been developing and using proven frameworks and best practices to help B2B businesses increase their profitable growth, streamline processes and improve the capabilities of their marketing and innovation teams.

What’s Included in Your Corporate Membership:

All of your employees have access to:

Trusted Advisor to your Company

Our network of Experts and Practitioners has been vetted and assembled over decades. We can connect you to the best-in-class in all B2B business areas.

World-Renowned Experts

Connect with award-winning Practice and Academic Fellows specializing in B2B marketing disciplines such as pricing strategies, VOC data, marketing segmentation, and positioning.

Concierge Service

Call us anytime with questions or advice. Any of your marketing staff can contact us for help.

Weekly Connect Newsletter

Bringing bite-size new knowledge or insights to your team.

Professional Community

Join a network of like-minded professionals facing similar challenges in product development, leadership management, and business scaling.

Unlimited On-Demand Webinars

Gain insights from Thought Leaders in the B2B industry through our extensive library of webinars. 

Annual Members’ Meeting

Receive an invitation to our non-commercial, networking event focused on overcoming challenges, implementing best practices, and staying updated on the latest trends.

Marketing Excellence Roundtable

Join other B2B Marketing Leaders as we dive deep into processes, tools and skills to enable your journey toward Marketing Excellence for your firm. Quarterly sessions are Members Only and typically held virtually.

Special Topic Jam Sessions

Half-day virtual meetings bring experts from a specific urgent topic area to educate and answer questions for our Membership.

Special Course Pricing

Enjoy discounted rates on courses, including our B2B Marketing Mastery Track™ for your entire organization.

Custom Workshops

Get an in-depth assessment to identify gaps in your expertise. We can then develop customized either case- or project-based workshops to close your gaps to success.

AI Excellence Roundtable

We bring the best of B2B AI experts to semi-annual sessions to bring the latest knowledge and tools of AI to our Membership.

Testimonials

"(Dr.) Bob Cooper delivered a seminar to 130+ colleagues from DuPont’s innovation community. He presented a compelling case for adopting elements of both agile and stage gate processes. The engaged audience had an a myriad of questions and comments throughout. All in all, it was extremely well received and worth the investment in ISBM Membership!"

"We needed a last meeting speaker for a Sales and Marketing event. ISBM sent a speaker and staff who ended up running a brain-storming session and helped us pull the results together to execute on the 3 best ideas. The sales and marketing evaluations were the best of this event."

"We joined ISBM knowing that they would help us benchmark ourselves and identify areas of improvement. After 3 years on the journey, we have clearly moved the needle on our individual marketing competencies as well as instituted best-practice processess."

"We brought ISBM in to run a VOC Workshop with our business teams. This kicked off a series of VOC studies that led to identification of near term growth, which we have tracked above $300M so far."

"We used the ISBM network of instructors to create an in-house training program for our technically trained marketers. This has become our highly successful training program to advance your career in marketing. We've been running annually now for 6 years and continue to evolve and ISBM continues to evolve and improve the program."

"For many years we attended the Member Meetings and appreciated knowing that our membership fees supported B2B research. Then we attended our first Marketing Excellence Roundtable and immediately came back with actionable items that made us better. We are now avid participants as we learn with and from the other member companies."

HOW DOES IT WORK?

Philosophically, we are different from other consultancies or trade organizations.

Membership in ISBM starts with Marketing Leadership in your company choosing to join the ISBM community. Our memberships are annual – $30,000 per year for most companies. (Small/startup companies should contact us for flexibility on membership.)

Company membership covers all employees of the company. We typically interact with the Marketing, Innovation and Sales organizations but you are free to invite anyone from your company to take advantage of all member benefits events.