This course will be delivered virtually online.  The course may be taken individually or as part of the B2B Marketing Mastery TRACK™ Series. Register on this page for the individual course or click here to register for the full B2B Marketing Mastery TRACK.

FORMAT

4  Half day sessions online.

DATES

• July 22 & 24, 2025 – Online
• August 5 & 7, 2025 – Online

RECOMMENDED FOR:

• This course is appropriate for both market research professionals as well as members of new product / service development teams from virtually any function – marketing, product management, design engineering, manufacturing engineering, quality, etc. Especially useful as an introduction to the subject for new members joining a team that is already experienced with VOC or as a brief “refresher” course for those who have already been through formal VOC training.

OVERVIEW

This two part course will include:

1. VOC and Planning for Success – July 22 & 24, 2025

2. VOC Analysis and Action –  August  5 & 7, 2025

PRICING:

• This Course is offered as part of our B2B Marketing Mastery TRACK™ Series or can also be taken on it’s own.
• Individual Course Registration Member Rate:  $1995.00 (ISBM Members login to the Member Portal for the member rate)
• Individual Course Registration Non-Member Rate:  $2395.00