This course will be delivered remotely.  The course may be taken individually or as part of the B2B Marketing Mastery TRACK™ Series. Register on this page for the individual course or click here to register for the full B2B Marketing Mastery TRACK.

FORMAT

Two remote sessions, 4 hours each.

DATES

• September 2 & 3, 2025

RECOMMENDED FOR:

• This course is designed to provide practical working know-how for B2B marketing and sales professionals, communications professionals, and anyone whose career would be advanced by becoming more precise, efficient, and effective in persuasive activity.

OVERVIEW

Understand the Concept of Value in B2B Offerings and how to analyze, measure and link this to defining a unique and impactful Value Proposition for your offering.

PRICING:

• This Course, comprised of 2 Modules, and is offered as part of our B2B Marketing Mastery TRACK™ Series or can also be taken on its own.
• Individual Course Registration Member Rate:  $1995.00 (ISBM Members login to the Member Portal for the member rate)
• Individual Course Registration Non-Member Rate:  $2395.00