WHO SHOULD ATTEND

B2B marketing professionals developing customer-facing content, sales teams presenting to prospects, business leaders pitching to executives and investors, and anyone whose success depends on persuasive communication.

WHAT YOU LEARN

1. Master Neuroscience-Based Persuasion: Understand three core storytelling principles and the brain science behind influence, conducting deep audience analysis of needs, expectations, and behavioral styles.
2. Build Structured Storyboards: Use “What, So What, Now What” framework to create compelling narrative arcs with opening hooks that capture attention immediately.
3. Design Compelling Visuals: Apply five principles of slide design that eliminate confusion, master communication hierarchy and data visualization, and select imagery that amplifies messages.
4. Master Dynamic Delivery: Use body language, voice, pace, and pause intentionally for maximum impact, overcome presentation fear to build authentic confidence.
5. Adapt for Any Setting: Execute seamless delivery for both in-person and virtual presentations using proven techniques and purposeful practice methods.

WHAT YOU GET

1. Planning worksheets for proper preparation ensuring focused presentations
2. Structured storyboard templates using proven frameworks
3. Slide design principles and visual selection guides eliminating confusion
4. Compelling content checklists (dos and don’ts) for immediate application
5. Dynamic delivery checklists for virtual and in-person presentations
6. Comprehensive toolkit for sustained excellence beyond the workshop
7. Optional 1-on-1 coaching sessions (30 minutes) for personalized feedback

INSTRUCTORS

Todd Bradley and Jon Halpern help sales, marketing, category management, and insights teams transform data-heavy presentations into persuasive stories that win more yes’s, more often.  Todd, as the leader of The Partnering Group’s flagship Persuasive Storytelling training, Todd equips commercial teams with practical frameworks to clarify complex ideas, build compelling business narratives, design visuals that stick, and deliver with confidence and executive presence. His approach goes far beyond slide design – it builds influence as a core commercial capability.

Todd has worked with some of the world’s largest companies across dozens of industries, driving measurable business impact. Clients have generated $1M+ in incremental sales within six months, achieved top-line lifts of 46%, and embedded storytelling into their daily sales process.  

Jon Halpern, as Practice Leader at The Partnering Group, specializes in Persuasive Storytelling, Negotiation, Decision-Driven Insights, and Joint Business Planning. He equips sales organizations with practical frameworks to influence complex customer decisions and translate strategy into measurable growth.

Over the past 25+ years, Jon has worked with 17 Fortune 100 companies, 80% of the Top 10 global CPG organizations, and numerous multi-billion-dollar and high- growth companies. His work helps teams increase customer alignment, accelerate decision speed, and improve execution of strategic initiatives.