WHO SHOULD ATTEND

Pricing managers, pricing analysts, business leaders responsible for profit outcomes, and teams with active pricing projects. Limited to 6 project teams. 

WHAT YOU LEARN

1. Develop Price Increase Strategy: Create complete price increase strategies and plans ready for execution on real business cases, with product-specific targets and floors by customer segment.
2. Build Customer Recommendations: Develop customer-specific price recommendations with supporting rationale that withstands scrutiny and drives acceptance.
3. Apply Proven Frameworks: Use Joanne Smith’s pricing frameworks and Excel-based toolkit consistently across products, customers, and segments for systematic pricing decisions.
4. Reduce Price Variance and Leakage: Implement practices that minimize unnecessary discounting, price variation, and revenue loss throughout the pricing process.
5. Achieve Measurable Results: Deliver tangible profit improvements within the 10-week program timeframe through coached application to actual business challenges. 

WHAT YOU GET

1. Price Increase Strategy & Plan ready for execution
2. Product targets and price floors defined by customer segment with rationale
3. Customer-specific price recommendations with supporting documentation
4. Refined pricing policies to sustain improvements and prevent leakage
5. Joanne Smith’s proven pricing frameworks and Excel-based toolkit
6. Consistent tools applicable across products, customers, and segments
7. Coaching sessions addressing specific challenges throughout
8. Proven results: typically +1% to +10% realized prices, +5% to +100% profit growth

INSTRUCTOR

Joanne M. Smith is best known for her practical, pragmatic approach and her ability to build courage, confidence, and conviction for businesses to take bold pricing actions.

 She is the author of The Price Negotiation Playbook, The Pricing and Profit Playbook, and Pricing in a Crisis Playbook. Joanne is on the faculty of the Professional Pricing Society (PPS) and a Practice Fellow of ISBM.

She is an expert in pricing and profit management and transformation, product management and development, cross-functional collaboration and leadership, business transformation and change management, customer loyalty initiatives, B2B marketing strategies, marketing and customer segmentation, and team leadership.