Theme:

Risk and De-Risking in B2B Markets

Date:

June 23-25, 2026

Venue:

Emory University – Goizueta Business School | Atlanta, Georgia

Come Back to College with ISBM

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Join ISBM Fellows, practitioners, and industry leaders for three days of learning, discussion, and networking focused on managing risk and accelerating growth in B2B markets. Please dress for college.  It’s hot and humid in Atlanta in June.  Bring your favorite College T-Shirt, we have a plan!  

Hotels will be expensive and on campus space is limited. Early registration is highly recommended.

Additional Information

• Atlanta will be hosting FIFA events that week, and hotels across the city are  expected to fill quickly. We recommend taking advantage of the Emory University on-campus dormitory accommodations.
  
• Meals are included. Please indicate dietary needs during registration.
  
• Dress is casual. College attire is requested and encouraged.

June 23 – ISBM Pep Rally and Pre-Game Events

10:00AM – 12:00PM – Mini-Courses and hands-on learning

• • AIM Minesweeper Software for De-Risking Projects, Dan Adams, The AIM Institute
  • VOC In The AI ERA:  De-Risking B2B Product Decisions, Kristyn Corrigan, Applied Marketing Science, Inc.
  • Aperture.ai VertEx Strategic Growth Platform, Jonathan Fegely, Aperture
  • From AI Experiments to Enterprise Execution:  Making AI a Business Practice with Ainzel, Bernhard Ritz, Ainzel

1:00PM – 4:00PM  – One-on-one meetings with Speakers and ISBM Fellows

5:00 PM – Post Pep Rally Happy Hour!

June 24 – The Big Game – 1st Half

7:00 AM – 8:00 AM  – Breakfast

8:30 AM – 5:00 PM – Presentations

• Expert presentations and case studies
• Peer networking and social events, wear your favorite college shirt!

5:30 PM – Evening Social

June 25 – The Big Game – 2nd Half

7:00 AM – 8:00 AM  – Breakfast

8:30 AM – 12:30 PM  – Presentations

• Expert presentations and case studies

1:00 PM – 4:00 PM  – Marketing Excellence Roundtable

Post Game Analysis

• Stay and join ISBM staff for dinner

Featured Presentations & Speakers

• Luciano Lapa, Penn State – The Intersection of Marketing and Risk
• Will Casavan, Microsoft – Responsible AI Framework, Considerations for B2B
• David Bland, Precoil – Rethinking How B2B Companies De-Risk New Growth
• Dan Adams, The AIM Institute – Managing Your Career Risk In An AI World
• Allison Northrop, Godfrey – Ignore B2B Influencers at Your Own Peril
• JT Mudge, The Foresight Institute – Addressing Risk with Foresight
• Ralph Cummins, EMM – Marketing Risk Management
• Sandy Jap, Emory University – Practitioner Panel Discussion About Current Risk and Ways to View Risk

Accommodations

Because FIFA events are taking place in Atlanta that week, hotel space in the city will be limited and rates are higher than usual. ISBM has reserved two lodging options for attendees.

On-Campus Housing 

Woodruff Residential Center – Dormitory
$140 per night (book direct with us during registration)

Suite accommodations include:

• Private bathroom
  
• 2 Beds, desk, and chair
  
• Linens and towels (pillow, hand and body towels)
  
• Air-conditioning
  
• Not included: Hair Dryer
  

Free parking is available. Short walk or shuttle to Goizueta Business School.

Hotel Option

Emory Conference Center Hotel

1615 Clifton Road NE
Atlanta, GA 30329

Located approximately one mile from Goizueta Business School.
Campus shuttle service is available.
Rooms: $299/night
Hotel parking: $15/day

Rooms are limited with FiFa hosting events throughout the city. Book with hotel direct.