WHO SHOULD ATTEND

Marketers seeking practical AI applications, teams looking to improve productivity with generative AI, and professionals wanting concrete examples of effective AI use. 

WHAT YOU LEARN

1. Understand when, where and how to use Generative AI
2. Master Seven Use Case Categories: Learn generation, extraction, summarization, rewriting, classification, question answering, and synthesis with three examples per category.
3. Apply 21 Specific Use Cases: Gain practical use cases with ready-to-adapt prompts you can try and implement immediately in your marketing work.
4. Improve Productivity: Discover how to apply AI to find new ideas, create tangible marketing benefits, and know when, where, and how to deploy generative AI.
5. Learn via Real-World Examples: Learn through practical applications demonstrating each category in marketing contexts that you recognize and can relate to.
6. Build Use Case Library: Develop your personal library of AI applications relevant to your work.

WHAT YOU GET

1. Seven major use case categories with clear explanations and applications
2. Ready-to-adapt prompts for each use case to implement immediately
3. Real-world examples demonstrating AI applications in marketing
4. Understanding of when to deploy each type of AI capability
5. Foundation for custom AI use case workshops tailored to your needs
6. Additional 33 self-paced video modules for reinforcement and deeper learning

INSTRUCTOR

Christopher S. Penn is the co-founder and Chief Data Scientist of Trust Insights, where he helps organizations unlock the value of their data with analytics and artificial intelligence in marketing. An internationally renowned keynote speaker and recognized thought leader, he is known for demystifying complex AI concepts and turning them into practical strategies that marketers can apply immediately. His work has helped shape five major areas of modern marketing: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and the use of AI and machine learning in marketing.

At Trust Insights, Christopher leads the creation of AI-powered systems and data-driven solutions that have delivered double-digit ROI for brands such as Cisco, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and others. He frequently delivers keynotes on topics such as how AI is transforming marketing, predictive analytics for marketers, and the future of data-driven strategy, and he is also known as the co-host of the long-running Marketing Over Coffee podcast. Christopher has been repeatedly recognized as an industry leader, including multiple IBM Champion honors in Data and AI and inclusion on several “top 100” lists for digital marketing and AI in marketing.