WHO SHOULD ATTEND

B2B Marketers at all levels seeking to understand and apply generative AI tools, teams preparing for AI transformation, and organizations building AI capabilities. 

WHAT YOU LEARN

1. Explore the AI Landscape: Understand the full landscape of generative AI technology and tools available to marketers, with emphasis on large language models.
2. Master Leading Platforms: Learn what tools like ChatGPT, Microsoft CoPilot, and others are, how they work, and how to make use of them immediately.
3. Develop Practical Skills: Build immediately applicable skills through hands-on coursework in a self-paced format across 36 lessons.
4. Understand Capabilities and Limits: Recognize what generative AI can and cannot do in marketing contexts to apply it effectively.
5. Build Foundation: Establish knowledge base for advanced AI use cases and applications, accessing continually updated content reflecting rapid AI evolution.

WHAT YOU GET

1. Exploration of generative AI landscape with emphasis on large language models
2. Understanding of tools powering ChatGPT, Microsoft CoPilot, and others
3. Practical knowledge of what these tools are and how they work
4. Guidance on making immediate use of AI tools in marketing contexts
5. Continually updated content reflecting latest AI developments
6. Foundation for advanced AI use case workshops and applications
7. Additional 33 self-paced video modules for reinforcement and deeper learning

INSTRUCTOR

Christopher S. Penn is the co-founder and Chief Data Scientist of Trust Insights, where he helps organizations unlock the value of their data with analytics and artificial intelligence in marketing. An internationally renowned keynote speaker and recognized thought leader, he is known for demystifying complex AI concepts and turning them into practical strategies that marketers can apply immediately. His work has helped shape five major areas of modern marketing: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and the use of AI and machine learning in marketing.

At Trust Insights, Christopher leads the creation of AI-powered systems and data-driven solutions that have delivered double-digit ROI for brands such as Cisco, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and others. He frequently delivers keynotes on topics such as how AI is transforming marketing, predictive analytics for marketers, and the future of data-driven strategy, and he is also known as the co-host of the long-running Marketing Over Coffee podcast. Christopher has been repeatedly recognized as an industry leader, including multiple IBM Champion honors in Data and AI and inclusion on several “top 100” lists for digital marketing and AI in marketing.