WHO SHOULD ATTEND 

B2B marketing, strategy, innovation, and business development professionals who need to anticipate market disruption, identify emerging opportunities, and make better long-range decisions in fast-changing environments.

WHAT YOU LEARN

1. Understand Strategic Foresight Fundamentals: Distinguish futures studies from prediction, grasp how change happens across STEEP domains (Social, Technological, Economic, Environmental, Political), and apply the Six Steps of Foresight Methodology to frame, scan, future, vision, design, and adapt.
2. Apply the Futures Triangle and Three Horizons: Use the Futures Triangle to analyze the Weight of the Past, Push of the Present, and Pull of the Future driving change — then map signals across the Three Horizons (now to 5 years, 5-10 years, and 10+ years) to identify where transformation is emerging.
3. Identify Weak Signals and Wild Cards: Recognize early indicators of change before they become obvious, distinguish weak signals from TIPPs (Trends, Issues, Plans, Projections), and develop organizational strategies for responding to low-probability, high-impact wild card events.
4. Execute the Scanning Process — Find, Collect, Analyze: Systematically search for signals across diverse sources, document and tag findings in a central repository, and analyze patterns and implications using structured frameworks including the Anatomy of a Signal scoring model.
5. Apply Scanning to Strategy and Everyday Decision Making: Integrate scanning as a continuous organizational practice — from focused project scanning to daily ‘Forever Scan’ habits — and translate foresight insights into strategic planning, scenario development, and more confident decisions.

WHAT YOU GET

1. Practical scanning frameworks including the Six Steps of Foresight Methodology and Houston Foresight Framework
2. Signal documentation tools: Anatomy of a Signal worksheet with Novelty, Timeliness, Impact, and Plausibility scoring
3. STEEP and Three Horizons analytical frameworks for categorizing and prioritizing change signals
4. Futures Triangle methodology for understanding what drives and resists change in your market
5. Guidance on scanning sources, tools (Raindrop.io, Diigo, Futures Platform), and organizational practices
6. Repeatable scanning processes for both targeted project scanning and ongoing day-to-day futures literacy
7. Foundation for advanced foresight work including scenario development, visioning, and strategic planning

INSTRUCTOR

JT Mudge is an award-winning futurist passionate about sustainability, ethics, and ancestral futures. Foresight and futures studies allows us to explore what is possible. It gives us the vision to anticipate what could be around the next corner. Most importantly, it gives us the tools to not just anticipate, but to create better futures that are more sustainable, inclusive, equitable, and resilient. 

As an award-winning futurist and strategist, JT has over 25 years of consulting experience.  JT advises organizations on strategy and foresight.  He has worked with numerous NGO’s governments, and corporations including the US CDC, UNDP, U.S. CDC, The Nature Conservancy, Pew, Apple, and Samsung.  JT has a master’s of science in Foresight from the University of Houston, where he is also an adjunct professor teaching foresight and change theory.