WHO SHOULD ATTEND

Teams shaping new products, services, business models, or internal innovations, especially in fast-changing, high-stakes environments requiring disciplined risk reduction.

WHAT YOU LEARN

1. Extract Risky Assumptions: Identify and uncover the hidden risky assumptions embedded in your strategy, business cases, and innovation plans that could derail success.
2. Map for Prioritization: Prioritize assumptions systematically to determine what really matters for gathering evidence, focusing resources where risk is highest and impact is greatest.
3. Test Through Lean Experiments: Design and execute small, lean experiments that build confidence and validate ideas before scaling, preventing expensive failures.
4. Apply the EMT Operating Model: Master the Extract-Map-Test 3-step system that gives teams a repeatable, disciplined way to reduce risk before committing significant resources.
5. Communicate Strategic Risk: Prepare C-suite-ready updates that speak the language of strategic risk, building organizational confidence in innovation decisions. 

WHAT YOU GET

1. Focused coaching to run up to 3 ideas through the full EMT (Extract-Map-Test) cycle
2. Hands-on support to build learning plans and design evidence-based experiments
3. Customizable tools and templates your teams can reuse across future projects
4. C-suite-ready updates that communicate risk and evidence effectively
5. Battle-tested process proven in organizations like DuPont, GE, Toyota, Adobe, and Behr
6. Repeatable system for preventing expensive failures while unlocking new growth

INSTRUCTOR

David J. Bland is the founder and CEO of Precoil, an innovation consulting firm that helps leaders make better decisions when outcomes are uncertain. He is the co-author of Testing Business Ideas, an internationally bestselling book translated into more than 20 languages, and his work has been featured in Harvard Business Review. David has guest lectured at Harvard, Stanford, Yale, UC Berkeley, London Business School, and other leading institutions.

David works with leadership teams to reduce risk before committing significant capital. He created the Precoil EMT System (Extract–Map–Test), a decision readiness standard that helps organizations surface hidden risk, separate signal from noise, and make clear evidence backed decisions. This work has generated millions of dollars in new growth at DuPont and has been nominated for an industry award. Other clients include, but are not limited to, Adobe, Behr, GE, HP, IBM, Mazda, Toyota, and Walmart.

David also gives back to the community by teaching at several Silicon Valley accelerators, where he helps founders rapidly test new business models and avoid costly early stage mistakes.