Tuesday, May 20 through Thursday, May 22, 2025

We are excited to announce that our ISBM Member’s Meeting & Conference will be held May 20-22 at the DuPont Innovation Center at the DuPont Experimental Station in Wilmington, DE. The DuPont Experimental Station is World famous. It opened in 1903 and is right up there with Bell Labs in terms of impact on research an industry. It is where Nylon, Teflon, Kevlar, Neoprene, Freon, Lycra and many other notable products were invented.

We plan to have two and half full days of great speakers, workshops, networking and our in-person Marketing Excellence Roundtable.

The theme of the meeting is “Changes in the Early Stages of Innovation, the Role of Marketing and AI”. The ISBM Marketing Excellence Roundtable (MEX) – will follow the Members Meeting on Thursday, May 22 in the afternoon. Arriving Tuesday? Register for 1 on 1’s with our Speakers and Fellows who are available to meet with you: Dan Adams (The AIM Institute); Josh Albert (Godfrey); Kristyn Corrigan (AMS); Corey Criswell (Adeption); Ralph Cummins (EMM Group); Min Ding (Penn State); Paul Drees (Market Edge); Rajdeep Grewal (UNC); Gerry Katz (AMS); Michael Koenka (Lightbeam); Laura Patterson (VisionEdge Marketing).

We have a great lineup of speakers; presentations begin Wednesday morning.  You can learn more about our speakers and their talks by clicking here.

Meeting Agenda

Tuesday, May 20

• Arrival –  1 on 1 meetings with our ISBM Fellows and Speakers (invitation to schedule in advance)
• 1:00PM – 5:00PM
  • 45 minute 1-on-1 meetings with our ISBM Fellows and our Conference Presenters
• 5:00PM – 7:00PM
  • • Welcome Social – Iron Hill Brewery (620 Justison Street, Wilmington)

Wednesday, May 21

• 7:00AM – Continental Breakfast
  • 8:00AM – Welcome and An Overview of DuPont Innovation – Alexa Dembek, DuPont’s Chief Technology and Sustainability Officer & Lakshmi Yalamanchili, DuPont’s Chief Commercial Officer
  • 9:00AM – The Role of AI in Ideation, Gerry Tellis, USC (Marshall School of Business) and Director of the Center for Global Innovation
  • 10:00AM – Break
  • 10:30AM – The Future Belongs to Those Who See It Coming, Michael Koenka, Co-Founder of Lightbeam
  • 11:30AM – Lunch
  • 12:30PM – Self Guided Tour – Experimental Station – Innovation Center
  • 1:00PM – Listen Smarter, Build Better:  How AI-Powered VOC is Changing Innovation as We Know It, Kristyn Corrigan, Principal at Applied Marketing Science (AMS)
  • 2:00PM – Break
  • 2:30PM – Decoding Decision Dynamics:  Leveraging AI to Optimize Business Processes, Rajdeep Grewal, UNC (Kenan-Flagler) & Min Ding, Penn State (Smeal College of Business)
  • 3:30PM – Break
  • 4:00PM – Breaking the Echo Chamber:  How to Mitigate Confirmation Bias in AI-Driven Research, Laura Patterson, President of VisionEdge Marketing
  • 5:00PM – Value Pricing & Selling, Joanne Smith, President of Price-to-Profits Consulting
  • 5:30PM – Evening Social

Thursday May 22 

• 7:00AM – Continental Breakfast
• 8:15AM – Welcome
• 8:30AM – De-risking New Growth Through Lean Innovation, David Bland, CEO of Precoil
• 9:30AM – Break
• 9:45AM – Essential Questions About Growth That Leaders Must Answer – That AI Shouldn’t, George Day, UPenn (The Wharton School)
• 10:45AM – Break
• 11:00AM – AI Transformation of Understanding Customer Needs, Dan Adams, CEO of The AIM Institute
• 12:00PM – Lunch
  
• 12:30 – 4:00PM – Marketing Excellence Roundtable
  • AI Powered Adaptive Leadership, Corey Criswell, Chief Leadership Officer, Adeption
  • The Chief Marketing Officer Matters!, Rajdeep Grewal, UNC (Kenan-Flagler)

Venue & Hotel Information

The main events will be held at the DuPont Experimental Station which is located just a short drive from Riverfront Wilmington where we recommend you stay. Accommodations can be made at the Homewood Suites by Hilton, Wilmington Downtown (820 Justison Street) Hyatt Place Wilmington (760 South Justison Street), or The Westin Wilmington (818 Shipyard Drive).

Registration

We have reached capacity at this year’s Members Meeting for in-person attendance.  Interested members can still register to participate remotely.  If interested in being kept on a waitlist to attend in person, please email Lori Nicolini (Lori.Nicolini@isbmb2b.com) and she can alert you if any spots open up.