WHO SHOULD ATTEND 

Product management and development leaders, R&D professionals, business strategists, innovation directors, AI specialists, HR and talent development leaders, marketing and sales leaders, ethics officers, and anyone involved in NPD.

WHAT YOU LEARN

1. Apply AI Across NPD Lifecycle: Enhance ideation, concept development, market analysis, business cases, product design, customer trials, launch planning, and post-launch activities using AI.
2. Navigate 40+ Applications: Understand Cooper’s “AI positioning map” covering the full spectrum of NPD applications, learning from early adopters achieving 50%+ productivity improvements.
3. Build Business Cases: Develop compelling justification for AI implementation using research-based scoring systems to identify and evaluate high-potential applications.
4. Address Risks and Ethics: Navigate ethical considerations and implementation challenges proactively, understanding what can go wrong and how to prevent it.
5. Deploy Strategically: Move from pilot programs to broader organizational deployment using proven Technology Acquisition and Deployment Model methodologies.

WHAT YOU GET

Cooper’s “AI positioning map” for NPD applications covering 40+ use cases

• Research-based evaluation and scoring system for selecting AI applications
• Technology Acquisition and Deployment Model framework
• Business case development tools for justifying AI initiatives
• Risk mitigation strategies and best practices from early adopters
• Clear next steps for moving forward in your organization
• Highly interactive format helping digest rich material
• Optional additional modules for deeper organizational engagement

INSTRUCTOR

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He was rated #21 in the world by Research.com in research in the field of management and business. He pioneered the original research that led to many ground breaking discoveries including the Stage Gate® Idea to Launch process. He has published more than 130 articles and 12 books, including the best selling “Winning at New Products”. Dr. Cooper is an ISBM Distinguished Research Fellow at Pennsylvania State University’s Smeal College of Business Administration, USA, and Professor Emeritus, DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada. Dr. Cooper’s seminars regularly receive top ratings: “Inspiring, profound, captivating, practical and effective!“