John Jordan, Clinical Professor of Supply Chain & Information Systems, Penn State, Smeal College of Business
Since 2005, John Jordan has taught digital business to advanced undergraduates, graduate students, and corporate audiences at Penn State’s Smeal College of Business. In this role, he has delivered courses in the digital aspects of innovation and entrepreneurship, strategy, online marketing (a course that won MBA teaching awards three years running), supply chain management, and business analytics. He also brings credentials as a B2B practitioner, having help build Computer Sciences Corporation’s first comprehensive website as well as creating a prize-winning thought leadership program for their CSC Consulting subsidiary. After CSC and prior to Penn State, John managed research into digital strategies at the Ernst & Young Center for Business Innovation. The newsletter he began at E&Y in 1997, now entitled Early Indications, has continued as a monthly investigation into emerging technologies and their broad implications.
His recent scholarship has maintained this focus on digital business, with books on business model innovation (2010) and IT’s role in innovation (2012) published by John Wiley, and a book on the many implications of robotics from MIT Press (2016) that has been translated into six languages. His new book on 3D printing will also be published by MIT Press in early 2019. He has also addressed big data (including marketing aspects) in a bylined 2013 Wall Street Journal article.
In 2016, he began a multi-year research project on the state of B2B digital marketing as the industry addresses the mobile era, millennial demographics, and the optimal uses of online video.