John DeSarbo is a Principal in the ZS Associates San Mateo office with responsibility for ZS’s Sales Channel Strategy & Management Practice. John helps clients develop and execute multi-channel go-to-market strategy to scale coverage, improve customer acquisition/retention and accelerate revenue growth in target markets. John and his teams conduct deep channel analytics and gather customer/partner insight to uncover the drivers of channel performance. John helps his clients utilize this insight to design and manage alliance and channel partner programs and build high-performing indirect sales organizations. John works with clients across a broad range of industries with a particular focus on the tech sector.
John has 20 years of consulting and industry experience focused on sales and marketing strategy and operations. Before joining ZS, John led the Marketing function for Presidio, a $2B+ IT services provider. John has led numerous consulting engagements in North America, Europe and Asia with MarketBridge, CSC Index and Accenture. John also helped launch Cvent (NYSE:CVT), a leading provider of event management cloud services.
John is a frequent speaker on channel strategy and management topics for industry associations and leading business schools .John holds a BS in Industrial and Operations Engineering from the University of Michigan and an MBA from the MIT Sloan School of Management.