Gerard J. Tellis (PhD Michigan) is Neely Chaired Professor of American Enterprise, Director of the Institute for Outlier Research in Business, Director of the Center for Global Innovation, and Professor of Marketing and Management & Organization at the USC Marshall School of Business. Dr. Tellis is one of the world’s leading experts in technological innovation, effective advertising, virality on social media, and diffusion of innovations. He has published 7 books and over 300 papers (http://www.gtellis.net ) on these topics, which have earned over 32,000 citations in Google Scholar. His publications have won over 25 awards, including the AMA-IRWIN-McGraw Hill Distinguished Educator, ISMS Don Morrison, Buck Weaver, Frank M. Bass, William F. O’Dell (twice), and Harold D. Maynard (twice) awards.
Dr. Tellis is a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam, a Research Fellow at University of Cambridge, and a Fellow of Sidney Sussex College, Cambridge University, UK. He was President of ISMS and has been an Associate Editor of Marketing Science and Journal of Marketing Research. Previously he was a Trustee of the Marketing Science Institute, the Treasurer and VP External Affairs of ISMS, and a Sales Development Manager of Ethnor/ Johnson & Johnson. In his spare time, he is a fruit gardener and a rock collector.