Erich Joachimsthaler is the founder and CEO of Vivaldi, the largest independent strategy, brand and business transformation firm in the world. He is the author of two award-winning books, Brand Leadership: The Next Revolution in Branding and Hidden in Plain Sight: How to Find Your Next Big Growth Strategy. His new book: The Interaction Field: The Revolutionary New Way How to Create Shared Value for Companies, Customers and Society. Joachimsthaler has been featured in the New York Times, Wall Street Journal, and on CNBC, among others. He lives in New York, NY.