Dr. Robert J. Thomas is a professor of marketing at Georgetown University and an ISBM Distinguished Research Fellow. At Georgetown, he has served as senior associate dean; director of Executive Programs; associate dean for Graduate Business Programs; interim dean for the School of Continuing Studies; founder and executive director of the Center for Professional Development and Innovation; co-founder and executive director of the Georgetown Institute for Consumer Research; and founder of the MS in Business Analytics. Bob teaches Strategic Market Segmentation, Strategic Marketing Planning, and New Product Development. In addition to advising numerous B2B firms, he has over 50 publications in the areas of new product development, organizational buying behavior, business-to-business marketing, and forecasting.