Accelerate Innovation and Growth with Exclusive Access to Proven B2B Frameworks and Best Practices

ISBM is your hub for tools, frameworks, and strategies that drive real-world business success.

Benchmark Your Firm Against the Best in B2B: Uncover Gaps, Elevate Performance

Compare your personal and your firm’s capabilities to industry-leading standards while highlighting priorities for continuous improvement.

Elevate Marketing as the central force for achieving growth and driving strategic innovation

Ensure market focus drives the transition from insights to strategies that deliver impactful results.

WHAT WE DO

Elevate Your Team’s Capabilities With Our Proven Frameworks

We accelerate the development and adoption of innovative marketing best practices and proven solutions.

Why ISBM is Unique in Our Strategetic Approach to B2B Marketing

At the Institute for the Study of Business Markets (ISBM), we’re not here to sell you a service—we’re here to offer something bigger. We provide concierge-level support to connect you with a trusted community of senior B2B marketers and innovation leaders who value experience, lifelong learning, and the pursuit of deeper thinking. Together, we shape the future of B2B marketing.

Think of us less like an analyst firm and more like a circle of peers, researchers, and practitioners—working side by side to advance the discipline of B2B and strengthen your B2B business.

We’re looking for members who share this mindset—leaders who:

Want to build lasting marketing capabilities, not just download another template or tool.

Value rigor and depth over buzzwords and quick fixes.

Prefer face-to-face collaboration at roundtables over passive webinar watching.

Believe in continuous growth, lifelong learning, and the power of shared experience.

Here's How We Help

Processes

ISBM was the first and still the leading organization researching, developing, and sharing the best B2B Marketing frameworks and processes. Join us to identify key areas of improvement, create leadership support for change and integrate and improve marketing processes in your company. From strategic positioning to comprehensive market analysis to optimized operations, we ensure every element of your business is positioned for maximum impact and sustained profitable growth.

Tools

The right tools are essential to bringing strategy to life, supporting processes crafted with purpose and precision. While strategy shapes our approach, it’s the capabilities of our tools that enable seamless execution. In B2B Marketing, the right tools may not be the most popular. The expertise of the team ISBM ensures a comprehensive view of every process and tool selection, incorporation and usage as measured by clear metrics.

People

We specialize in coaching and empowering technical leaders to excel as market leaders. Our curriculum equips technically skilled professionals with the expertise to shape, direct, and implement B2B marketing processes strategically. Through hands-on education, we transform technical knowledge into powerful leadership, enabling our clients to drive impactful business growth.

WHY CHOOSE US

Grow, Leverage, and Scale Your B2B Business

Over 350 Billion dollar B2B businesses have chosen to be an ISBM Member.

Close Gaps in Knowledge

We help you identify your gaps in people, processes, and tools, and then how to close them.

Concierge Services

We are your one-stop shop for customized training and curated resources. Our seasoned professionals have lived in your shoes and understand your unique needs.

Once we understand your gaps, we will direct you to curated resources, customized trainings, specific processes or any of our distinguished research fellows to serve your needs.

Our expertise spans across crucial areas such as pricing strategies, VOC research, AI innovation, product development, and sales techniques.

P2P Network Opportunities

We are the only B2B-focused organization that brings non-competitive peers together to share best practices and support each other in what we do. Experience our intimate, collaborative meetings and events designed to inspire, inform, and make friends.

Testimonials

"(Dr.) Bob Cooper delivered a seminar to 130+ colleagues from DuPont’s innovation community. He presented a compelling case for adopting elements of both agile and stage gate processes. The engaged audience had an a myriad of questions and comments throughout. All in all, it was extremely well received and worth the investment in ISBM Membership!"

"We needed a last meeting speaker for a Sales and Marketing event. ISBM sent a speaker and staff who ended up running a brain-storming session and helped us pull the results together to execute on the 3 best ideas. The sales and marketing evaluations were the best of this event."

"We joined ISBM knowing that they would help us benchmark ourselves and identify areas of improvement. After 3 years on the journey, we have clearly moved the needle on our individual marketing competencies as well as instituted best-practice processess."

"We brought ISBM in to run a VOC Workshop with our business teams. This kicked off a series of VOC studies that led to identification of near term growth, which we have tracked above $300M so far."

"We used the ISBM network of instructors to create an in-house training program for our technically trained marketers. This has become our highly successful training program to advance your career in marketing. We've been running annually now for 6 years and continue to evolve and ISBM continues to evolve and improve the program."

"For many years we attended the Member Meetings and appreciated knowing that our membership fees supported B2B research. Then we attended our first Marketing Excellence Roundtable and immediately came back with actionable items that made us better. We are now avid participants as we learn with and from the other member companies."

WHO WE ARE

About Us

ISBM and its Partners pioneered and invented many of the best practices that shape B2B excellence – Value Proposition, Voice of Customer, Stage Gate Innovation, and B2B Strategic Marketing Frameworks, to name just a few. Since 1984, ISBM has provided funding for more than 85 peer-reviewed academic publications. ISBM continues to investigate and advance both the academic pursuit of best practices in B2B, and the application of those practices in pursuit of Marketing and Innovation Excellence at our Member Companies.

EXPERT PEOPLE

Meet Our Dedicated Team

Our team is dedicated to providing innovative solutions that drive growth while implementing time-tested marketing best practices. Learn more about our mission, values, and the people who make it all possible.