This course will be delivered virtually online.  The course may be taken individually or as part of the B2B Marketing Mastery TRACK™ Series. Register on this page for the individual course or click here to register for the full B2B Marketing Mastery Track.

FORMAT

This seminar will be offered in two full day face-t0-face sessions.

DATES

• June 17 & 19 , 2025 – Online
• July 16 & 17, 2025 – Online

RECOMMENDED FOR:

• Marketing personnel involved in developing marketing strategy.
• Professionals in any function unit with responsibility for marketplace intelligence.
• Individuals in market research, industry analysis and other centers of expertise who want to extend the intelligence knowledge and skills.

OVERVIEW

This two part course will include:

1. Advanced B2B Market Analysis –  June 17 & 19, 2025

• Learn how to analyze your market and depict your market strategy to extract implications for your firm’s current and future marketing strategy.

2. Advanced B2B Competitor Analysis – July 16 & 17, 2025

• Learn how to analyze your competitor’s strategy to extract implications for your firm’s current and future marketing strategy.

PRICING:

• This Course is offered as part of our B2B Marketing Mastery TRACK™ Series or can also be taken on it’s own.
• Individual Course Registration Member Rate:  $1995.00 (ISBM Members login to the Member Portal for the member rate)
• Individual Course Registration Non-Member Rate:  $2395.00